Economic Anxiety: A Prompt to Be More Creative

Show of hands…Anyone out there NOT feeling anxious for your business security? There’s no way to ignore the fact that business as usual is at least in limbo, if not in process of reconstituting itself.

You probably have heard that the Chinese character for crisis is made up of two elements – danger and opportunity – signifying the two mental approaches that can be taken in crisis. We can be consumed by the fear of danger, or we can look for new opportunities.

While the economy is reorganizing it’s a good time for sole proprietor business owners to think outside the old box and pigeon holes you’ve been operating with up to now. Ask yourself these opportunity oriented questions:

• Is a new client niche emerging for me from this crisis?
• What “dead weight” is this situation pointing to that I can eliminate?
• Where can I leverage my skills and efforts to maximize the available potential income right now?
• How can I work smarter, not harder?